Here's an interesting 2007 article by Jacobson, McDuff and Monroe from the journal Conservation Biology, titled Promoting Conservation through the Arts: Outreach for Hearts and Minds:
Conservation Education and Outreach Techniques, Susan K. Jacobson, Mallory D. McDuff, and Martha C. Monroe.
Emotions play a central role in the decisions we make. For example, we often make poor investment choices because we are driven by our emotions rather than rational judgment (Tversky & Kahneman 1991). On the positive side, when emotional input is added to learning experiences, it makes them more memorable and exciting. The brain deems the information more important and enhances memory of the event. Presenting facts alone is less likely to result in long-term changes in feelings and behaviors (Sylwester 1994; Weiss 2000; Cable & Ernst 2003).
The arts offer a way to make an emotional connection to people, and the visual and performing arts can help conservation practitioners reach new audiences. Art can provoke reactions that typical education and outreach methods do not. Art has the potential to inform audiences or participants in a new way about conservation topics, and it can stimulate new dialogues and actions...