Beginning in 2009, they took a typically Swiss engineering approach to structuring their new effort, and funded a 4-month feasibility study.
The result is a program that is better organized and documented than most. To identify promising proposals, CERN has partnered with leading art-world luminaries, including Beatrix Ruf, director of Swiss art exhibition centre Kunsthalle Zurich, and Serge Dorny, director general of the Lyon Opera House in France.
Collide@CERN is driven by a four strategy cultural policy for engaging with the arts:
- To create expert knowledge in the arts...by setting up the honorary Cultural Advisory Board for engaging with the Arts (CABA) that will include arts professionals at the highest level.
- To create clear entry points for artists to visit CERN...The most obvious and clear entry point for artists will be the Collide@CERN Arts Residency Programme.
- To instigate Collide@CERN, the arts residency scheme, to encourage dialogue and exchange between arts and science...
- To provide...professional cultural expertise and advice to already existing homegrown arts activities at CERN – CinéGlobe, for example – to enable them to fulfill their cultural potential.